Brand Guidelines — 7UKI Studio · id.7uki.com

LEV

Dutch electric scooters, made for the city of tomorrow. Fast, smart and smooth through an increasingly crowded city. RDW-approved.

Clear Space

The minimum clear space that must surround the logo. Adjust the Base Unit (X) to resize the exclusion zone and see the required margin scale with the mark.

X
Base Unit (X)32px
EXCLUSION ZONE224 × 224px
LOGO BOX160 × 160px

Typography

The client's font system — a full specimen on the left, and a live layout composition set in the uploaded fonts on the right.

01 — Heading font500 · Medium

Poppins

Custom file uploaded

Character map

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

! ? & @ # % $

02 — Body font400 · Regular

Inter

Custom file uploaded

Character map

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

! ? & @ # % $

LEV — Live Sample Copy

Clarity is the loudest signal a brand can send.

Every headline, layout, and interface this brand touches should feel deliberate and precise. Set type on a strict grid, keep the hierarchy unmistakable, and let the structure do the explaining.

When in doubt, reduce. Fewer styles, tighter spacing, and one confident voice outperform a crowded page every time — this is how the brand speaks at every size.

Assets

Logo files and brand assets. Toggle the preview background, download individual files, or package the complete set as a .ZIP.

8 files

Logo D.svg

Logo D.svg

Logo D.svg

image/svg+xml · 1.7 KB

Logo D1.svg

Logo D1.svg

Logo D1.svg

image/svg+xml · 1.6 KB

Logo B.svg

Logo B.svg

Logo B.svg

image/svg+xml · 3.9 KB

Logo B1.svg

Logo B1.svg

Logo B1.svg

image/svg+xml · 3.8 KB

Logo-B.png

Logo-B.png

Logo-B.png

image/png · 11.5 KB

Logo-B1.png

Logo-B1.png

Logo-B1.png

image/png · 9.5 KB

Logo-D.png

Logo-D.png

Logo-D.png

image/png · 7.1 KB

Logo-D1.png

Logo-D1.png

Logo-D1.png

image/png · 6.6 KB

Do's & Don'ts

Logo usage rules for the client brand. Green marks approved usage; red marks prohibited usage.

2 rules

DO
No preview

Keep clear space

Around the logo so it's not close to any other graphic elements.

DON'T
No preview

Stretch the logo

Don't do crazy stuff, use your head ;)

Brand Voice

Tone guidelines, copywriting snippets, and slogan examples. Click any card to copy the snippet to your clipboard for PR and agency use.

2 snippets

Color Palette

The client's official color system. Click any swatch to copy its HEX value. Contrast ratios are measured against white and black per WCAG 2.1.

Sonic Identity

Audio logos, podcast intros, and sound marks. Play any file, scrub the timeline, or download the source.

1 file

PPS_Logo-Sound-Design_03.mp3

pps-logo-sound-design-03.mp3

0:00 / --:--

Lottie Animation

Motion identities for the client brand. Animations play on a continuous loop — pause any player, or download the .JSON source file.

1 animation

PBS Flow.json

pbs-flow.json

Lottie · Loop

Design Tokens

Export the client's color and typography system as ready-to-use code. Switch between CSS variables, a Tailwind config, or Figma Tokens JSON, then copy to your clipboard.

tokens.css
@font-face {
  font-family: Poppins;
  src: url(https://wmlzgtvyvjnvgeqveqel.supabase.co/storage/v1/object/public/brand-assets/lev/fonts/poppins-medium.ttf) format("truetype");
  font-weight: 500;
  font-display: swap;
}

@font-face {
  font-family: Inter;
  src: url(https://wmlzgtvyvjnvgeqveqel.supabase.co/storage/v1/object/public/brand-assets/lev/fonts/inter-regular.otf) format("opentype");
  font-weight: 400;
  font-display: swap;
}

:root {
  /* Color System */
  --color-primary: #111215;
  --color-secondary: #E7E4DC;
  --color-accent: #E05A32;
  --color-dark: #71717A;
  --color-light: #F4F4F5;

  /* Typography */
  --font-heading: "Poppins", sans-serif;
  --font-heading-weight: 500;
  --font-body: "Inter", sans-serif;
  --font-body-weight: 400;
}

Live Workspace

Interactive workspaces — Figma, Miro, Pitch — embedded live on the hub. Open any workspace in full screen, or jump to the source in a new tab.

1 workspace

Figma

Canva

Package the client's color system and vector marks as a Canva Brand Kit pack — a palette CSV, SVG logos, and an import guide — ready to upload at canva.com/brand.

Pack Contents

  • palette.csv5 colors
  • assets/Logo D.svgSVG
  • assets/Logo D1.svgSVG
  • assets/Logo B.svgSVG
  • assets/Logo B1.svgSVG
  • canva-import-guide.txtguide

Palette

  • Primary#111215
  • Secondary#E7E4DC
  • Accent#E05A32
  • Dark#71717A
  • Light#F4F4F5